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What's your title?

December 31st, 2007 by Andreas from Xavier Media® in The World According to Xavier. Topics:

The title on your business cards may say a lot of what kind of person you are, how big your company is and also in some cases what you actually do for a living . Most people owning a small company or working for themselves print business cards with Cheif Executive Officer (CEO) as their title because they think it sounds cool and may impress the people they give their business cards to. If you're company is a big one with a famous name like Coca-Cola, Verisign or Name Intelligence then it works, people will get impressed by the CEO title on your business cards, but what if your company is a smaller company or if you're self-employed?

If you're self-employed or working for your own small company with just a few employees, then any other creative title may be more impressive then CEO because the user may actually think you're a piece in a much bigger puzzle . I for example got Business Development Director on my business cards because that's more correct if you look at the kind of work I do here at Xavier Media. I develop the company and it's services . I also got that title because the CEO of Xavier Media gave me that job

So instead of choosing CEO or Managing Director, go for a title that describe the work you do. That's much cooler and may be even more impressive then just something that everyone got printed on the business cards.

/Andreas

About the author
Andreas co-founded Xavier Media® in 1996 and has since been involved in all kinds of development, marketing and making money online.

 

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2 Responses to “What's your title?”

  1. Entrepreneur Says:

    I don't have a title on my name card.

    Given that I have no title, most people will assume that I own the business. It could be a small or big outfit, that's up to them to guess, but they won't know for sure. Some people are put off by it. I had one person say, how can you have a business card without a title, how do I know how to address you.

    Why should my title matter?

  2. Bylla @ Xavier Media Says:

    Your title shouldn't matter but it does :( Some people refuse to talk to someone with a title less then Manager.

    /Andreas

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