Every fancied why the other site ranks better than yours though it has lesser links? Proper usage of anchor texts is the answer.
An anchor text is a word or phrase that describes a page. For example, if I were to link to my site which deals with voucher codes then I would place an anchor text that would say something like ‘London pass codes’.
But let me warn you, the placing of anchor text is not as easy as it appears. Google has some ways of judging the manual building of anchor texts. Moreover, there are some practices which you must adhere to get high rank in the SERPs without being penalized.
Below are some of the methods that will prove useful while building links through anchor texts.
Change anchor texts
Let us consider you are trying to rank for this keyword ‘B2B Marketing over Facebook’. While link building, if all the links direct to your page with the same anchor text Google gets alerted. Changing the anchor text and swapping the order of words might help. In this case you can change ‘B2B Facebook Marketing’, ‘Marketing Facebook B2B’ etc. This continuous change in anchor text defies Google’s bots and allows you to rank higher for the page.
First is Important
This is a secret which was discovered by SEO moz. The very first anchor text in a page is given priority by the bots while the other are considered the least. Hence while building links ensure that the very first anchor text is the one that you are seeking for your page to be ranked.
Multiple anchor texts
Some people are crazy to get as much of anchor texts as possible. Multiple anchor texts from a page linking to your site are not going to help. Instead try getting a single anchor from a page. Any extra work for placing multiple anchor texts is waste of time.
Links from same domain
Links from the same domain are not really helpful. Let’s say I want to rank my page A and from this site I get a link. Again I want to rank my page B and if I try getting link from this site then it will not be as worth as it had for page A. Try different domains for link building and you shall soon see the high ranking of your pages.
Links from your own page does help, but their value is trivial. However, underestimating it would be foolish as internal linking is easy and moreover you know your web pages very well. Though practicing internal linking might not provide the benefit of external linking, ignoring it will be like giving out a great value. Hence link internally whenever possible.
With these simple tips on link building I can assure you of high SERPs. So what are you waiting for? Let’s get going.
Richie Richardson interests lies within Social Media and SEO. He also writes about london pass voucher codes and world soccer shop codes. He recommends checking these coupons for discounts while shopping and travelling.
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