There are a number of different factors that contribute to a great Google AdWords campaign and effective Ad text is one of the most important factors. What you write determines the attractiveness of your ad, and a well-written ad drastically increases the likelihood of someone clicking on your ad. Here are some tips on how to optimize your Google AdWords ad text.
Powerful Headlines: Headlines are the very first message to capture users attention when they are searching on the web. Your headlines need to be strong, and powerful enough to demand users attention. Make sure that your headline is structured yet short and interesting.
Features and Benefits: Some web searchers respond better to ad text emphasizing product features, while there are those who respond well to ad text emphasizing benefits. Test out to see which one of these methods work best for your Google AdWords campaign. I would say instead of focusing on the features of your product or service, try to focus on how it could benefit prospective customers. But you never know which one is more effective until you test it out. Use your Click Through Rate as your success metrics.
Be Unique: If you run a search for your keyword on Google, it would be hard not to notice that you have thousands of competitors. In the short description, along with focusing on the either features or benefits of your products or services, you need to come up with the creative differentiating factor that makes your ad different from your competitors, therefore making searchers compelled to click on your advertisement link.
Try and Relate To Your Customers: Use words in your Google AdWords messages that show how you relate to your prospective customers. Relation is a strong emotional trigger, which is extremely effective in optimizing any marketing and advertising campaigns, including Google AdWords.
Dynamic Keyword Insertion: Never miss an opportunity to use dynamic keyword insertion, also known as DKI where you can use the users search query for a specific keyword in the headline and body of your Google AdWords advertising message.
The trick to knowing if you have successfully optimized your Google AdWords campaign is to constantly test for click-through rates and traffic, and stick to your current message when the rates are high. When Click Through Rates start to stagnate or drop, it is time to start optimizing once again.
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