Xavier Media®

Normally, people can’t get enough of social media websites. Posting their thoughts, dreams, comments on Facebook or Tweeting them to the world through Twitter is considered to be a favorite past time by many as well.

On the other hand, when it comes to creating an online business, things can get ugly if you have no idea whether your Twitter account can rake in the big bucks or not. However, there are ways to measure the growth of an organization and how people are using it through this social media website. The following are some of them in detail:

Target Market Retention and Size

When you have a Twitter account, it pays to keep track of your traffic and followers. Twitter Counter can help you do this easily. You can use this application to pinpoint your target consumer and figure out to how to keep them coming back for more. Users can use graphs to estimate the number of followers that frequent their account and the number of tweets they leave. This also includes important data based on timely intervals along with measures to grow your Twitter enterprise.

For instance, keywords that are ‘hash-tagged’ can also allow you to ferret out followers of your own. For instance “#pets” and “#dogs” would be great bait for dog lovers since they will be using those words to search.

Manage your Tweets

No matter how tempting it is, cramming your Twitter account with thousands of followers will not help you in the long run until you learn to manage them properly. After getting as many connections as you can, it’s time to reel them in using your communication skills. HootSuite and TweetDeck are aggregator platforms that can help you make this job easier. Both have a number of useful features, but the main one that sets them apart is their ability to break the main feed into separate columns.

This will help you organize your tweets and chats thus facilitating communication with your followers. You can also manage your Twitter lists with both applications easily.

Streamline Interactions

Klout or Twitter Grader can allow you to customize your Twitter followers and communicate with them better. For instance, using Klout, you can examine the plethora of Twitter profiles easily by examining how well their tweets are received and how they influence others. The application measures success according to reach, engagement, activity, popularity, speed and then provides a score along with views on which of them fared better. A quadrant map also showcases interaction quality in specific networks and provides suggestions for improvement.

Tweeting for a living can be lucrative IF you know what makes your followers tick and how you can tweak your social media campaign to retain their interest. After all, satisfied followers can herald new ones thus giving you a never ending supply of loyal customers down the line. A lifeless Twitter account is not only useless as an online business, but it can prove disastrous for your reputation if it’s managed improperly.

About the author
Bob Thompson is a writer for Monitis providing website & network monitoring. Bob writes about many different topics such as website security, website efficiency and how to best use website monitoring tools to improve user experience.