If you are thinking about Hiring an SEO company, then it's important that you know very well the kind of companies you should stay away from and the ones you should consider hiring. There are always catches and there are always basic rules you should respect and that is why in the following paragraphs, this article is going to take a better look at the things you need to know before you hire a SEO company. Let's see them!
First of all you should never choose to work with a SEO company through which you got in touch with by checking your SPAM folder. If theirs services are so great as they claim them to be, then why do they have to resort to spamming your inbox about it? Be wary and never go with one such company, as you will only hurt your website's ranking and your budget!
There are plenty of companies who will guarantee you will get to have the number one spot in Google and all of that jazz, but you should know that SEO is a very volatile field and at anytime results can change. On top of that, if you have very competitive keywords and the company guarantees you the best results, you should be suspicious about their expertise. There are also the companies who advertise guaranteed ranking, but for keywords that are so obscure, no one else is searching for them.
There are also companies out there who will offer you priority submissions to Google and in many cases, they will basically guarantee near or instant inclusion. However, you should know that this is impossible and there is no such thing. On top of that, Google emphasizes on this point so you will only waste your time and money if you choose to work with a company that promises you such things.
However, you may get instant inclusion if you will decide to purchase some advertising. It all boils down to the right place you should submit links to and Google will pick it up really fast. But if you want to get indexed, submitting your website directly is not the best way to go around this.
Black Hat Techniques
When Hiring a seocompany you should ensure that you know exactly the techniques the companies will use in order to optimize your website. If they are evasive, you should definitely ask for explanations. If they come to you saying that Black Hat techniques are the best way for your website to be optimized, you should just say thank you and find the door. Their techniques will damage your website's ranking very much and you won't like to find out how much work it will require after this to rank it.
Purchasing Live or Expired Domains-
There are also companies which will suggest you purchase expired or active domains for the sole reasons of ranking. It's common knowledge that older domains are simpler to rank than the new ones, but these companies will deceive you because, most search engines will basically reset the domain age when ownership changes hands.
With that being said, these are only a few things you need to keep in mind when Hiring an SEO company. Good luck getting the best SEO service for your website!
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