If you are about to establish an online presence of your business, it’s imperative that you choose a perfect domain name. Remember, you will certainly want more than just a domain name that’s unique representing your business. Choosing a domain name can be done with relative ease usually, but sometimes it’s quite a difficult task. Here are a few tips that can help you in choosing the right domain name for your business:
The first thing you need to consider is the TDLs. It’s better to choose the ‘King of the Castle’ – .com, as it’s inexpensive, easy to remember as well as register.
Try finding a short and sweet domain name for your business. You will find it hard to find a short domain name as many are already taken, but with some brainstorming sessions, you can come up with different creative names.
Branding Vs Keywords
Your domain name should be short, memorable and unique. So, try a descriptive keyword – anchor text or brand. Descriptive keywords like jobs.com, diy.com are valuable because, single keyword domains are highly sought after and get more than thousand hits every day making them highly expensive. When it comes to brand name, it makes your domain name more memorable. For instance, Google isn’t a descriptive keyword, but a strong brand, easy to spell and unique.
‘Can I use hyphens?’ – A very common question while choosing domain name. Of course, you can use hyphens, but domain names without hyphens look professional. However, using hyphenated names makes it easy for search engines to distinguish your keywords. This makes your site more prominent in the search results for those particular keywords.
You may be interested in using numbers along with your domain name, but that’s not advisable. People often end up adding numbers to the brand names, just as an attempt to find available domains with their targeted keywords. Do remember, adding numerical substitution is going to be only confusing. Instead of using numbers, you can try other alternatives.
Select Alternate Names
If the domain name of your choice is not available then choose an alternative. You can also try adding your location to the domain to attract local customers. Be creative and try different names, you may end up with one that beats the original.
You can also consider names with typo errors. List out the possible mistakes like singular or plural form, abbreviations, awkward spelling, special characters, and check if they can be used. If your brand name is hard to spell, then common misspelled names are certainly worth a try. You may wonder – ‘Will consumers make spelling mistakes?’ Yes, they accidentally do, and you can take advantage of it.
Register Multiple Domain Names
Check out for all the available domain names related to your company name, and get them all registered. Try registering every domain name variation that people use to search for your company.
First Impression – The Best Impression
You need to be very careful in choosing your domain name, as it’s going to create the first impression to your customers. Your consumers should be able to guess – what your business is about, just with the sound of your domain name.
Avoid having a domain name different from your website name, as this might confuse your visitors. It’s because your customers will usually search for your company with the website name. So, try naming your website after its domain name.
It's important that you check if your domain name has been previously registered. You need to be cautious about used domains, as they can be domains abandoned by spammers. There are high chances for Google to have banned these domains, which results in a pretty poor start for you.
These are just a few things you need to consider while choosing a domain name for your business.
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